Gerald Online, the leading online jewellery website in the UK, is all set to enter the Indian market. Gerald Ratner, the founder of this eCommerce portal, recently revealed in Mumbai that the website will soon cater to the Indian customers. With this, Indian buyers will have the option to surf through virtually unlimited jewellery designs before they can choose and place an order.
Ratner said that the online jewellery market in India is in its infancy, which might result in some initial hiccup. But with the recent technological advancements, the website will certainly grow at a pace. The British businessman is very positive about the competitive marketing strategy set up and is looking forward to the launch of their exclusive jewellery in the Indian market. Notably, Iksula, an Indian online solutions company will share its technical and marketing expertise with Gerald Online to help promote the latter’s business.
Speaking on the Indian launch plan, Ratner commented that having a vision in place is not enough, attention to details is also vital. Gerald noted that while the UK customers usually prefer diamond jewelleries made of 9 karat gold, Indian customers look for jewelleries made of 18k or 24k. The website will align its Indian business as per the demand.
About Gerald Online
Geraldonline.com is a leading online jewellery seller in the UK and sources its diamond jewelleries from Mumbai. The company has partnership with SB&T International Ltd, a listed export manufacturing company based in India.
Gerald Ratner is a founding partner of Geraldonline and is regarded in the industry as the world's foremost jewellery retailer. Besides being known for the ‘Ratner effect’, the British businessman is popularly called as ‘The Sultan of Bling’.